Customer is the king because he keeps every business afloat. Whether an organization offers a product or service, it cannot remain in business if it cannot find a group of people willing to become its customers. In this tutorial, we will discuss how we can keep every customer − existing or potential − happy and satisfied so that business flourishes.
Who Are Customers?
Anyone who is provided with a good, product, service or idea is a customer. Financial transactions may or may not be a part of this provision, which brings us to the two types of customers −
- Internal Customers
- External Customers
A customer directly connected with the organization is called an internal customer. Usually, internal customer is part of the organization, like stakeholders, employees, departments or shareholders.
For example, every product has a user manual or user instructions associated with it. To develop these a content development team or department is created, which has to provide the material to the packaging department. Now packaging department would be the internal customer of the content development team.
A customer who is external to the organization is called an external customer. For example, anyone buying a refrigerator, designer suit or software is a customer of the company manufacturing it.
What Is Customer Service?
Taking care of a customer’s needs and solving their problems is called customer service. Customer service begins the moment you connect with the customer to fulfill his needs and continues even after the requirements are met. The services might be required before, during and after the customer purchases a product or service.